Sam Knight
Local SEO Consultant, GMB Product Expert, Co-Founder
Sam Knight is the Co-Founder of Hoopless, where he heads up strategy & operations. Sam has been actively practicing SEO for over a decade and is an official Gold Product Expert for Google Business Profile, which means he’s a trusted volunteer support representive for Google – assisting merchants with complex issues, bugs, and troubleshooting regarding their Google Business Profile (previously known as Google My Business). You can find him actively posting on the GBP Help Community where he assisted nearly 1,000 merchants in 2024 alone!
You can also find Sam sharing actionable tips, tricks, and industry thoughts in some of the most respected Local SEO publications, including BrightLocal and Whitespark. You can also find him quoted in other trusted newsletters and SEO columns, including Search Engine Roundtable and NearMedia.
Sam Knight’s SEO Resume
Prior to starting Hoopless, Sam held various SEO and digital marketing roles, which included both in-house and agency positions. While he’s helped businesses of countless sizes and industries throughout his career, his most extensive experience is in the healthcare and legal verticals. Some notable positions from his resume include:
– Director of Digital Marketing at a multi-location addiction treatment center
– SEO strategist for one of the largest personal injury law firms in the Midwest
– Private consultant for a national behavioral healthcare enterprise
(To name just a few!)
For several years, Sam operated his consultancy, Sam Knight SEO, which rebranded as Hoopless Marketing in 2025 to better reflect the offering & services of his growing team.
Sam sees the Hoopless brand more than just about SEO. In his own words, “it’s an encapsulation of our ethos. That straightforward no-bs approach, combined with an obsessive focus on revenue & ROI,” which Sam and his team believe contributes to their success and client satisfaction – which they wanted a new name to reflect!
Sam has heard, seen, and experienced the pervasive car-salesman-like tendencies of many digital marketing agencies, which is actually what inspired the name Hoopless. Many of Sam’s clients, past and current, often just want to get a better understanding where to put their money, what is a waste, and what is actually producing ROI… so that they can finally eliminate guesswork and jumping through hoops to understand if their investments are working or not.
That’s exactly what you can expect from Sam and the team at Hoopless.
Want to keep up with Sam? You can follow him on LinkedIn, where he actively shares updates, industry news, and SEO insights.
Besides SEO? Talk to him about electric dirt bikes, cars, tattoos, salt water aquariums, or DC sports!